4 minute read
December 14, 2020

Making Social Easy for Agents with Stuart Sim of Modern Agent

This article originally appeared on www.buildingproptech.com, a retired blog where I interviewed proptech founders on how they were building and growing their businesses.

Modern Agent is software that provides automated social media for real estate agents - content, lead generation, and follow-up in an easy to use free mobile app.

Hey Stuart! How did you end up working in PropTech?

I was a VP Sales at Realtor.com and believe there are better ways for Realtors to market themselves without spending huge amounts of money with poor conversion rates of traditional lead gen tools.

What problem are you working to solve with Modern Agent?

Social Media is still untapped by the majority of Realtors, we wanted to build an automated system to help Realtors embrace this technology while also making it very easy to use and set up.

How is Modern Agent financed?

Currently bootstrapped by founder but are just starting our seed round for $1 million to help the company growth for employees and the technology.

👋 Hey reader,
Colin here. If you're building or growing a real estate or hospitality tech company, you should sign up to my newsletter Proptech Growth Strategy Brief. Every week, I write a 3-point growth strategy for a real estate or hospitality startup, just like this one. Join the fun!

What is Modern Agent's growth strategy?

Our GTM strategy is to partner with Real Estate associations, MLS's and other RE Tech companies, 1,000 users today with a goal of 20,000 by end of 2021.

What tactics have you tested for growing your user base and revenue? What has been most effective?

We are a subscription based solution but we did try the Freemium model where we achieved more sign ups but less commitment on the revenue side.

What has been the hardest part of building, growing or monetizing Modern Agent?


Adapting to changes; in the world but more the changing real estate market conditions.

What insights about real estate and technology have you came to realize whilst building Modern Agent?

Real Estate and Real Estate Technology are moving fast forward and the next 18-24 months will be very exciting to watch where the consumer decide if Ibuyers, bricks & mortar and tech will end up.