6 minute read
September 28, 2020
Simplifying Real Estate Investment with Rebeca Perez of Inviertis
This article originally appeared on www.buildingproptech.com, a retired blog where I interviewed proptech founders on how they were building and growing their businesses.
Hey Rebeca! How did you end up working in PropTech?
I actually had a pretty negative personal experience when buying my first flat and to rent out, so I was kind of dropped directly into the problems that Inviertis seeks to solve.
What problem are you working to solve with Inviertis?
We've making investing directly in real estate easier. We provide investors with a marketplace of tenanted properties that provide positive cashflows from day one, along with a monitoring tool for the whole investor's portfolio.
How is Inviertis financed?
Inviertis is self-funded and bootstrapped!
👋 Hey reader,
Colin here. If you're building or growing a real estate or hospitality tech company, you should sign up to my newsletter Proptech Growth Strategy Brief. Every week, I write a 3-point growth strategy for a real estate or hospitality startup, just like this one. Join the fun!
What is Inviertis' growth strategy?
We are focused on acquiring properties for the marketplace and brand awareness right now. Revenue is not that important for us yet.
What tactics have you tested for growing your user base and revenue? What has been most effective?
We've focused on content marketing. We offer our customers information and insights so that they find our platform is more than just a place to sell their property.
What has been the hardest part of building, growing or monetizing Inviertis?
Probably getting to know such a complex sector, that is why is important to build a company in something you already know well, you avoid the learning curve.
Besides, it is hard to build the team to accept the challenge and find the correct partners.
What insights about real estate and technology have you came to realize whilst building Inviertis?
That I was more comfortable with innovation than our client base was. We've discovered that both the professionals and user must be ready simultaneously to adopt new technology. A great technological deployment means nothing if your customers don't know how to use it.
I found that the relations in real estate among big companies were very complex, and requires deep understanding to navigate.