5 minute read
October 5, 2020
Turning Homes into Coworking Spaces with Christelle Rohaut of Codi
This article originally appeared on www.buildingproptech.com, a retired blog where I interviewed proptech founders on how they were building and growing their businesses.
Hey Christelle! What’s your background and what led to you working in PropTech?
My background is in environmental engineering, City planning & Circular economy. I'm passionate about revitalizing neighbourhoods, by unlocking access to under-utilized assets (including homes during the day!).
What problem are you working to solve with Codi?
We create productive work hubs in beautiful homes, and we create an additional source of income for local residents. We're working to improve people's work lives by allowing anybody to walk to work and access a professional community wherever they live.
How is your company financed?
We've raised $7 million in venture funding so far.
👋 Hey reader,
Colin here. If you're building or growing a real estate or hospitality tech company, you should sign up to my newsletter Proptech Growth Strategy Brief. Every week, I write a 3-point growth strategy for a real estate or hospitality startup, just like this one. Join the fun!
What is Codi's growth strategy?
As of now, we've taken the route of reaching out and developing partnerships directly with companies to provide their remote employees with safe and flexible workspaces.
What tactics have you tested for growing your user base and revenue? What has been most effective?
We've had some success with digital marketing, direct sales, and boots on the ground! It's really been a mix so far.
What has been the hardest part of building, growing or monetizing Codi?
Keeping the marketplace balanced between supply and demand has, as expected, been a preoccupation since the beginning.
What insights about real estate and technology have you came to realize while building Codi?
As a society, we're not used to being able to access other peoples' homes in our neighborhoods.
Homes can be beautiful and welcoming places that are completely underutilized during the day. Technology has allowed us to make a dream come true, it's quite a magical experience to suddenly be able to open theses closed doors, meet your neighbors, and get your work done in a new inspiring and cozy environment - with zero commute.
Where can we connect with you and find out more about Codi?
Visit https://www.codi.com/enterprise to find out more about how your company can take advantage of Codi!